Stay Paid

It’s the first episode of our new Stay Paid format! Join us for lively conversation, the sales tip of the week, and answers to our listeners’ questions. Tune in to hear the leader of the top sales team in Lynchburg, Virginia, Stephen Acree and his director of sales Cody Smith discuss the implications of the NAR lawsuit and settlement, along with an account of what Gary Keller has to say about it. Plus, you’ll get this week’s expert sales tip and answers to listeners’ questions.

When you’re confronted with a difficult business decision, it’s not uncommon to later wonder whether you made the right choice. Wouldn’t it be great if you had a decision-making shortcut—one that minimized the worry and uncertainty—that you could rely on to reveal the best course of action? In this Silver Dollar episode, we talk about a recent business decision we made and what led us to our final answer. We believe our process is one that will help you the next time you’re faced with a tough call.

Ryan Forman is a mortgage broker working in more than 12 states and one of the key people behind ActuallyAgents, an online community of over 9,000 real estate agents. In these roles, he has the opportunity to engage large numbers of agents, so he's got the inside track on what's working for agents right now. During his interview, he shares three such marketing tactics you, too, can use to grow your business. Join us for today’s episode to hear about the undeniable foundation that continues to define every successful approach to real estate marketing regardless of whether it’s email blasts, paid ads, door knocking, or something else; the YouTube strategy that produced 16 deals in one year and 28K views in 28 days; and the best plan for sending cold emails we’ve ever heard.

We all know that market shifts are inevitable and a natural part of the economy; no business, regardless of industry or size, is completely immune to downturns. As a result, every business owner needs a plan that will not only get them through a rough patch but also help them secure a dominant market position when things begin to look brighter. Today’s episode aims to help you with that plan. Join us to find out a very specific action you can take to fortify your resolve, sharpen your skills, and encourage you to think in new ways; how to determine where to put your time, money, and energy so that you can produce the greatest ROI; and the huge mistake to which every business is vulnerable and what you can do to avoid it.

Tamany Hall, owner of the Simple Touches, helps real estate agents manage their social media to generate top-of-funnel leads. This week on Stay Paid, she shares a series of Golden Nuggets about how agents can optimize Instagram for generating local leads. Join us to find out the nonnegotiable first step to attracting leads with social media, a smart tip for discovering the type of content you’re best positioned to provide, and how you can move leads through your sales funnel using Instagram, even if you haven't done anything with leads on it before. Plus, you’ll discover how your personal use of the platform could render it far less effective for lead generation and what to do to avoid such a disaster.

When double-digit attempts to connect with someone who has already raised their hand don’t pay off, it can be immensely frustrating. Even the most diligent sales professionals eventually get weary of the crickets. In today’s Silver Dollar episode of Stay Paid, we discuss five tactics you can use to get any lead, including the most elusive ones, to respond. Listen to discover a strategy to keep control of the sale when your attempts to connect have failed, successful approaches used by call centers to vary the timing of your follow-ups, and a simple text you can adapt to your industry that practically guarantees a response every time.

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone! In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants.  Listen to find out how you can use NAP to form more genuine connections with clients.  Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.   Connect | Resources To contact Jaynie, go to https://thebossteamcollection.com/ Email: njreboss@gmail.com Instagram: https://www.instagram.com/thenjreboss/   0:32 Introduction 1:50 Jaynie’s backstory 3:05 Keys to success 6:25 Breaking into the luxury marke

Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity.

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market.

You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers’ retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect; and AI and more traditional tools that will help you create blog images, pictures for social media posts, and videos.

Krystopher Benyamein, this week’s Stay Paid guest, is the driving force behind Estate of Grace in Norwalk, California. He shares the lesson he learned after scaling Mt. Everest that redefines what it means to be “goal oriented,” emphasizes why agents need to identify one aspect of their jobs they absolutely love, and delivers three mind-blowing ways he’s capturing buyer leads along with a twist to one that we guarantee you aren’t using to secure listings.

Bullying, gossiping, slacking off—these are just a few examples of the types of conduct that, if not stopped, can bring down morale, slow productivity, and, ultimately, affect your entire business. In this Stay Paid Silver Dollar episode, we discuss five different types of employees that have the potential to derail progress and ruin what you’ve built. We point out the signs to look for and suggest ways to rein in the troublemakers so they contribute to, rather than detract from, all you’re trying to achieve.

This time on Stay Paid, we speak with Jacki Semerau Tait, an agent, coach, author, and speaker, and staunch proponent of relationship marketing. Most agents know that garnering referrals is superior to constantly chasing new leads, making building relationships with their SOI preferable to cold calling, sourcing internet leads, door knocking, and other approaches to lead generation. Even so, not all understand how to implement and sustain an effective relationship marketing strategy. This is where listening to Jacki’s interview will help. Join us to discover a simple approach to effectively managing relationships with everyone in your database regardless of its size, the highly feasible routine that will produce at least one appointment every week, and what you should do to organically connect and network with other agents you may not have considered working with before.

In this Silver Dollar episode, we’re sharing eight robust tools (plus lots of examples) that will bolster your efficiency, allowing you to squeeze more from each 24-hour day. These tools will relieve you of the burden of the minutiae that robs you of precious hours, freeing you to provide best-in-class service to your clients while also reclaiming your sanity—we mean, weekends.

If you didn't catch our interview with the Girls with Grit the first time, you’re in luck! Founders Lauren Rocco, Jamie Tulak, and Tara McCarthy tackle the struggles of the 2023 housing market that continue to dog agents in 2024. Tune in to hear the Golden Nuggets you may have missed, and get ready to look at current market challenges in a different light. Listen to discover tactics for becoming “5-Mile Famous” and dominating your local market, niches that—regardless of market conditions—will always need to buy and sell, and how to approach client events so they become your #1 source of new leads.

What’s the difference between the winners and losers, great and mediocre, and high achievers and those who scrape by? What enables our top sales professional to close 1,200 sales a year while the rest average 400–500? Join us this week to find out the only two things keeping you from achieving more of what you want.

This week, we speak with Ramon Casaus, founder of author, podcast host, ROC Real Estate Partners, and creator for Broke Agent Media (BAM). He believes that as the industry evolves, listing agents will have the advantage. In fact, he’s already made the decision to work exclusively with sellers. He also thinks that as competition increases, real estate professionals will need to partner with “big money” to survive. ROC recently partnered with PLACE, a multibillion-dollar real estate tech company, which has enabled his team to sell 500 homes a year. Join us to better understand the power of expired listings to grow your business faster and easier, find out a brilliant tactic to start conversations with disheartened sellers that instantly builds credibility, and discover more about PLACE and how it fixes two of the problems brokerages have never been able to solve.

When it comes to customer reviews, there are only two things to remember: to get reviews, you need to ask for them, and to attract business, you need to respond to them. When you realize that 98% of consumers read reviews and nearly all report having their purchasing decisions influenced by them, it’s not difficult to imagine your business disappearing from the radar if you aren’t actively requesting and managing consumer feedback. In today’s Silver Dollar episode, we review the latest research on customer reviews and identify what you can do to attract and retain more business. Join us to find out which channel produces the greatest number of local reviews, the three most influential aspects of them, and the best way to get more.

In this episode, Charles Mohr, founder of ADAPT Container Homes and the consummate entrepreneur, tells stories of setbacks and success, including how his home was destroyed not once but twice. But the true value that comes from listening to our inspiring conversation is in hearing how Charles models a commitment to a larger purpose (the lifeblood of every successful entrepreneur’s journey) and learning from his example. Join us to find out the three most important qualities an entrepreneur needs to sustain their vision, discover a critical lesson that no entrepreneur can afford to ignore, and hear about ADAPT Container Homes and it’s unique response to the affordability crisis in housing, mounting environmental challenges, and our deep desire for community.

Even the most experienced sales professionals sometimes need to be reminded of the fundamentals. The three essential sales lessons we discuss in this week’s episode have, when forgotten, cost us tons of money in lost opportunities. We guarantee that, regardless of your industry, reinforcing them will immediately improve your bottom line. Join us to understand the positive impact that applying the most nuanced aspect of sales will have on all aspects of the customer experience, discover an incredibly simple way to convey excitement and assume the close from the very beginning of a conversation, and find out the real reason why so many struggle making sales calls and what to do about it.